My Chosen Brief

"The International Society of Typographic Designers establishes and maintains typographic standards within the professional design and education communities.  The Society seeks to foster a symbolic relationship between education and Industry."


From the 5 live project briefs that have been listed I have chosen Not Just Fleurons.  In this brief we have been asked to consider plants in the broadest possible ways - their form, colour, size, texture, smell, taste, feel, associations, personalities, uses reputations, botanical names - and develop an eye-cathcing and informative outcome that interprets and celebrates plants and the concept of the garden and its role in our lives.


I have been given the option to use print, screen, combined media - as long as it has a solid idea, informs and shows my typographic skills. It is important to remember that words and language are our collateral and that our submission should be essentially typographic.  I also have to define my market, and how I will target it in my strategy.


'The many great gardens of the world, of literature and poetry, of painting and music, of religion and architecture, all make the point as clear as possible: the soul cannot  thrive in the absence of a garden.  If you don't want paradise, you are not human; and if you are not human, you don't have a soul'
Thomas Moore


Some see gardening as a metaphor for life.  Whether it is a plant or two on a window sill in an urban apartment, a vegetable plot in a suburban garden, the yard of an American home, the ornate gardens of the Chateau de Versailles, the botanical gardens of Kew or the Zen-inspired gardens of Japan, the constant in all gardens is the presence of plants.