Wednesday 16 February 2011

Typography

Typography, the art of printing from movable type. The term typographer is today virtually synonymous with a master printer skilled in the techniques of type and paper stock selection, ornamentation, and composition. Before the development of typography, related arts flourished for centuries. Scribes in ancient Egypt and the Middle East perfected the craft of writing on papyrus scrolls and clay tablets. Hellenistic and Roman makers of books developed the art, which reached a peak of aesthetic perfection in the exquisite illuminated manuscripts of the Middle ages. The first European typographers imitated these manuscripts, but the introduction of metal types in the 15th century brought about a radical transformation. Crisp and uncompromising, metal types imposed new standards of composition. A highly conservative art, modern typography adheres closely to tradition. Since legibility is of the utmost importance, the forms that print most legibly are retained. Now created on computers, new typographic styles (type faces) continue to develop, to suit myriad uses in the design of advertisements, posters, newspapers, greeting cards, almanacs, and fine books.


Below are some examples of typography, including just type or with illustrations/photography, that I think could help when designing my work, most include gardens/plants or have a nature theme to them.













Below is some fashion work that I quite like as each page has a different letter, ultimately spelling the word garden.  I also really like the seasons booklet (The Forest Year) after this, I may consider designing some kind of booklet which shows off typography in an elegant but informative way.






















I really like the illustration work used in the below piece, and the colour and typeface work really well together as a whole.

































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